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THIS PAGE IS UNDER CONSTRUCTION - 7/11

After spending a lot of money to become a hypnotherapist, I realized how much I didn't learn in school. Important things like how to create, launch, and grow a practice! What good is a certification if you don't know how to build a business with it in the real world? Sadly, this is a common realization among new practitioners.


I've been an entrepreneur, and I have over 25 years of experience in marketing and sales roles, but what about all of the awesome practitioners out there who don't have that advantage? Many of those I graduated with continue to feel overwhelmed and defeated by the lack of business-building training we received in school.


That's why I wrote this step-by-step guide to help practitioners develop, launch, and build their brand for sustainable growth. Now, I'm not a "marketing master" and I don't claim to know everything, but I have decades of sales, marketing, and customer service experience that I'd love to share to help set you up for success.  

Modules (work in progress)

Your Why and Mission

Branding and Messaging

Pricing  and Packages

Client Intake and Legal Basics

Mindful Marketing      

Building a Sustainable Flow

This guide is filled with the business-building essentials you need to develop a strong foundation for a sustainable business. I know that following the simple, step-by-step strategies, worksheets, and checklists will save you time, money, and energy. 


Let's get you out there. The world needs you!


  • Clarify your niche and message to attract your ideal client.
  • Build a reliable referral engine and an effortless online presence.
  • Price, package, and launch services that feel authentic and profitable.
  • Cultivate the entrepreneurial mindset that keeps momentum flowing.
  •  More more more...
     

Get the confidence, tools, and actionable roadmap to run a practice that supports both your clients and your well-being. Let’s turn your expertise into the flourishing business you and the people who need you have been waiting for.

Under Construction

The global hypnotherapy market is experiencing significant growth, driven by increasing awareness of its benefits for mental and physical health. As a result, there's a growing number of hypnotherapy certification programs and training available. But, do they set you up for success?   


A hypnotherapist spends weeks or months training with an accredited certifying organization. After training, they take a test, receive a certificate, and set out with big dreams of helping people while working for themselves and making a nice income.  


Unless you're already a licensed therapist with an established practice and you're adding hypnosis to your skill set, there aren't employment opportunities for hypnotherapists. This field requires developing a private practice. But most hypnotherapy schools don't teach their students the skills to do that.


Hypnotherapy schools don't track the success rate of their graduates, but one of the largest schools estimates that only a small percentage of its graduates go on to see 25 clients per week. A greater number see 1 to 20 clients per week, but the largest percentage of graduates do not practice in a professional capacity at all.

1. It fills a gap.
Most trainings focus on technique, not practical implementation. Few address things like setting pricing, client intake flow, marketing, niche selection, legal forms, or confidence in actually saying, “I’m open for business.”


2. It leverages your authority.
Your experience across holistic fields, your development of Inner Renewal Hypnotherapy, and your understanding of transitions give you incredible credibility, especially with women entering this field.


3. It’s scalable.
A self-paced course with an accompanying workbook or ebook could be sold digitally, promoted in hypnotherapy Facebook groups, LinkedIn, or even as an affiliate offering through training schools.

  

Aspects Often Uncovered in Hypnotherapy Schools:


1. Understanding the Subconscious Mind:

  • Formal training may focus on techniques, but not necessarily explain why they are effective or delve deep into the intricacies of the subconscious mind.
  • A deeper understanding of how the subconscious mind works allows hypnotherapists to develop intuition and personalize their approach for clients. 

2. Building a Thriving Business:

  • Marketing, client acquisition, and practice management are essential for professional success, but might not be extensively covered in training.
  • Honest and ethical marketing practices are crucial for attracting clients and maintaining credibility. 

3. Navigating Client Challenges:

  • Hypnotherapy training may not fully prepare practitioners for the diverse range of client issues and individual responses to hypnosis.
  • Managing resistance, adjusting techniques based on client needs, and handling complex cases require experience and adaptability. 

4. Advanced and Evolving Techniques:

  • The field of hypnotherapy is dynamic, with new techniques and research emerging constantly.
  • While training provides a solid base, ongoing education, including seminars, workshops, and staying current with research, is crucial for continued professional development. 

5. Developing Essential Interpersonal Skills:

  • Building strong rapport, active listening, and effective communication are vital for establishing trust and creating a safe environment for clients.
  • Training may teach theoretical concepts, but mastering these skills requires practice, self-awareness, and dedication. 

6. Importance of Ethical Practice:

  • Thorough training in ethical considerations, including informed consent,      confidentiality, and professional boundaries, is paramount.
  • Understanding and upholding ethical guidelines safeguards clients, practitioners, and the credibility of the profession. 

7. Self-Care and Personal Growth:

  • Working with clients can be emotionally demanding; however, self-care practices and maintaining personal well-being are crucial for preventing burnout and ensuring effective practice.
  • Engaging in personal therapy or self-reflection helps hypnotherapists address their own biases and limitations. 


While hypnotherapy schools provide a strong foundation, success requires continuous learning, practical experience, and a commitment to personal and professional development. 


Here are some things that hypnotherapy school may not fully prepare you for, based on the provided search results:


  • De-escalation techniques: While hypnotherapy training covers therapeutic approaches, you might not learn specific techniques for de-escalating heightened emotional states or managing unexpected reactions that some clients might experience after a session.
  • The practicalities of running a business: While hypnotherapy schools focus on the techniques, they might not delve deeply into the practicalities of setting up and running a hypnotherapy business,      including marketing, financial management, or building a client base.
  • Managing clients beyond the hypnosis session: The training might focus on the session itself, but the real-world experience involves managing client expectations, building ongoing relationships, and understanding the subtle ways clients process and integrate changes after hypnosis.
  • Handling "weird" or unusual aftereffects: While hypnotherapy is generally safe, some clients may experience unexpected sensations or emotional responses after a session, and navigating these experiences requires understanding and appropriate communication skills.
  • The nuances of client relationships: Building rapport and establishing a strong therapeutic relationship with clients is crucial for successful hypnotherapy, and this skill is best developed through practice and experience.
  • Continuous learning and adapting to the field: The field of hypnotherapy is constantly evolving, and maintaining your knowledge and skills through continuous learning and adapting to new techniques and approaches is essential

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐘𝐨𝐮𝐫 𝐅𝐑𝐄𝐄 𝐆𝐮𝐢𝐝𝐞

𝟏𝟎 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐬 𝐟𝐨𝐫 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐇𝐲𝐩𝐧𝐨𝐭𝐡𝐞𝐫𝐚𝐩𝐲 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞

Are you a hypnotherapist excited to practice but not sure where to begin?  

If you’re feeling overwhelmed, stuck, or unsure of how to get clients, you're not alone. And you're not doing anything wrong. 


In the free download, you'll discover:


  • The must-have tools to get started with ease
  • How to find your niche and message that resonates
  • The simple visibility strategies that attract clients (without being pushy)
  • Why most hypnotherapists give up too soon—and how to avoid burnout
  • What no one told you about marketing 
  • And more inspiring insights to help you grow a sustainable practice


✔ Get clear on your next steps
✔ Build confidence and momentum
✔ And finally, share your healing work with the world


Ready to start building the practice you were meant for?

Download Your Free Guide

I Can Do It For You

UNDER CONSTRUCTION: 7/10/2025


Develop a Business Plan: We'll keep it simple for now. As the website is developed, your plans will likely change, so we'll stay flexible, especially in the beginning.


Choosing the Business Name: Cross-checking all necessary places for availability. Purchasing the domain and those related, if needed. Researching competitors. 


Color Palette: How to choose the best colors to evoke specific emotions and audience engagement. I'll help you choose something you love.


Logo Design: I'll create multiple options to choose from and keep working with it until it's just right.


Choose a Website Theme: We'll have a virtual meeting, and I'll show you different options to choose from.


Set up Website: Basic plan set up for now. Establish a "coming soon" page on the website. 


Start Building Website  


Decide on Niche: Research other practitioners with this niche.

Target Market?


Set up accounts:

Zoom

PayPal

GoDaddy


Develop Marketing Materials


Notification emails 


 


Medical Disclaimer: Hypnotherapy should not replace diagnosis, advice, or treatment from a licensed medical or mental health professional. If you have a medical or psychological condition, please consult your physician or licensed healthcare provider.


© 2025 Michelle Morris Prince

A New Day Hypnotherapy

All Rights Reserved

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