After spending a bunch of money to become a hypnotherapist, I realized how much I didn't learn in school. Important things like how to create, launch, and grow a practice! I mean, what good is a certification on the wall if you don't know how to put it to use? Sadly, this realization is common among newly certified practitioners.

I've been an entrepreneur a few times, and have 25 years of experience in sales and marketing, so I knew how to build a business from scratch. But what about all of the great practitioners who didn't have that advantage? The people I graduated with continue to feel overwhelmed and defeated due to a lack of business training.

Maybe that's why most certified hypnotherapists don't ever practice. It's not because they don’t want to. It's because they weren't taught the entrepreneurial and business skills necessary to develop a practice. Eventually, gifted practitioners give up. And what an unfortunate waste of talent, passion, time, and money that is.

This guide is filled with the business essentials you need to develop a strong foundation for a sustainable business. I know that the simple, step-by-step strategies, pro tips, worksheets, and checklists will save you time, money, and energy. Let's get you out there. The world needs you!